A website represents your business online. Without a well-designed, robust, and user-friendly website, you can’t attract maximum target customers. If many people are visiting your website and not taking the desired actions, it’s high time for you to optimize and improve your website design. But how should you do that? Follow the website page optimization tips and tricks below:
Make a proper plan:
Nothing works out well without a plan, even your website design and optimization. So, you should plan how to optimize your website by tracing the customer journey from once they visit your website to when they convert to customers. Consider the web pages the visitors tend to view, the web content management system, and what offers can convert them to build and optimize a website that nurtures leads via the sales funnel.
You can ask customers a few questions to map out their journey and identify the key interactive points to understand their emotions, goals, and pain points. Once you start with the customer journey map, you get answers to the questions that help you modify the website content design and attract maximum customers.
Eliminate Errors and Decrease Friction:
Some website elements, such as stocky images, lengthy content, and weird animations, adversely affect the message you want to convey. Since visitors stay on your website for a few seconds, you should make it clear what viewers learn on your website. Ensure you have proper brand guidelines that outline your images, colors, logos, and icons; otherwise, designing web pages gets tough.
Multiple font styles of different sizes and arbitrary colors can distract people’s attention from the messages on the website and confuse people willing to convert. Ensure to avoid numerous animations and interactions on the website. When you see all the buttons pulsing, they distract visitors from reading the website content. You should identify the areas on your website that demand immediate user attention as it helps you to eliminate errors in them. The existent color arrangement makes friction to accomplish that.
Include Social Proof:
Customers tend to buy products having 4 to 5-star reviews from the people who have used them. Such positive reviews build trust among target customers that products will live up to their expectations intriguing them to make a purchase. Such a psychology works for all the products and services mentioned on your website. Once visitors see positive reviews from genuine customers, they are likely to buy the products. You should decide on the desired testimonial format. Video testimonials can be extremely engaging since they can hold people’s attention for a long time and connect with them by hearing their voices and seeing their real faces.
Text testimonials can also build trust with customers. Nowadays, you can see some videos showing thumbnails of people talking which ensures the users that they would hear from the customers. You can add a case studies page outlining your every activity for helping clients. If your website has only text testimonials with no case studies, you should consider certain things when designing them. For instance, add testimonials to the home page, service pages, and testimonial pages navigation. All these web pages are touchpoints for people who want to learn about your company and consider buying your products. Testimonials improve your digital user experience and build trust among target customers.
Add a Strong CTA:
When people visit your website, you should take them to places that lead to web conversion. You should add strategically positioned CTA buttons to areas, such as the footer sections requiring actions, the bottom of web pages, and the top right of navigation. Inundate visitors with BOFU CTA wherever they visit. However, if the visitors are not willing to buy your products, they won’t take the desired actions. Thus, you should meet users where they are on the pages they view.
For instance, if the website visitors want to learn how to customize a wardrobe, you should give them a view of the detailed guide to custom wardrobe building elements rather than adding a “Contact Us” CTA button. They tend to convert because of their current requirements. If you educate the website visitors, they will consider your brand as a thought leader, which makes them comfortable to research your services.
Use Original Images on Your Website:
Add original photographs to your website by using the right stock images. You can find many websites showing the same images which show the same images that don’t boost your credibility. The visitors tend to remember the negative experiences on the stock images, which eliminates trust and adds friction to the conversion process. So, avoid choosing exaggerated images and add photos depicting reality in proper environments to make them seem legal.
You should know how many people use a specific photo on their website. If thousands of people have used that image, you should go for an uncommon photo to add a realistic touch to your brand. Images aligning with website content and intent are one of the most effective conversion optimization tips. Once you add the right photos to your website, you represent your brand well and how people perceive it.
Boost Navigation:
Navigation matters when designing a website as it’s mainly a map displaying the core areas that users may visit. Through navigation, visitors can get deeper into elements, such as products, services, and blogs. When users can’t find what they are looking for, they will bounce from your website and visit your competitor’s website, which delivers a better UX customer experience. Add navigation hierarchy, responsive design, and streamlined content so the UX doesn’t affect mobile.
All navigation items should have sufficient saves so you can see the separation. Users should be able to get those areas with a single click. Organized and clean navigations help the users feel that you want them to have an easy browsing experience. Then, the users tend to visit the maximum number of your web pages, which increases their staying time on your website.
Allow Visitors Scroll On Your Homepage:
The home page should be long so visitors scroll the entire page checking the content, which increases the staying duration. Add 3 to 5 sections that help in directing new and repeated customers to the crucial areas of your website. Some of the key website elements are content, case studies, success stories, testimonials, “About Us” pages, product features, service overviews, intro videos, and value propositions.
Your website home page should deliver an experience that takes you via a short overview of platform features, site tools, testimonials, and a CTA. Users should have a clear idea of what you can do for them and how people have enjoyed browsing your platform by reaching the end of the page. Ensure you add the right home page elements to upgrade and optimize your website.
Keep Sufficient White Space:
White space, also known as “white space”, is an empty area with noncontent and visual elements surrounding the website elements. It is a crucial website design element since it breaks up a page and improves readability. More whitespace dictates which sections are distinguishable and guide the visitors’ eyes.
Distinguish the website sections nicely so they fit well in the viewports without heavy crowding from the above or beneath sections. Users can focus on every website page element separately and quickly let them know where every section starts and ends. It works in guiding visitors’ eyes to vital information, such as CTA and value proposition.
Optimize for Mobile Phones:
Since almost all internet users have smartphones, you should optimize your website for mobile phones. They are unlikely to return to your website if they face difficulties in accessing your website and can shift to your competitor’s website. So, you should customize your website to fulfill your visitor’s wants and requirements. You should think about why people would access your website, what things they would look for, and if the interface helps users browse your website smoothly.
When users move back and forth between the mobile and desktop versions, they should be capable of identifying the differences between them. Customers should also be able to take the most desired actions on your website. The CTA button should always be visible on the mobile version of a website so customers can order immediately without visiting another page. If your website lacks mobile optimization, you should learn how to deliver a seamless UX to mobile phone users.
Build a Self-Selection Visitor Experience:
E-commerce shoppers get happy when they find self-selection tools that help in selecting the right things for them. Users have to face a series of questions to reach a specific type of desired outcome. Such results can be a custom product, quote, or answers to high-level questions. Self-selection tools make it simple for visitors to find the best products and services for them without the need to navigate via your website to find replies to their queries.
When users thumb up/down on any visible product, the tools immediately change other visible products in the feed, which seem to be closer to what users look for. With detailed iconography, users can choose the options that work best for the situation, which stems from being offered the best product. So, users can save hours browsing a website and buying products. Such tools can help in differentiating your brand from competitors and deliver an excellent experience in the business vertical.
Check and Iterate:
A website should be lively and never static. Finding the right solution to improve the weak areas in your website can be difficult. So, you should perform A/B tests between two variations of a website page to identify the elements that cause difficulties for users. A/B testing the page shows the effect a page’s content has on session duration or conversion. Changing headers, button colors, and copy can boost conversion rates.
Perform A/B tests and create heataos to find what users do. As you test your site, it reveals data showing user interactions with different pages. Monitor the test to find out how the changes have affected the website’s performance. Frequent checks also help to adjust quickly if things head to the wrong path.